What Does UX Have to Do With Web Development? Everything!
What is User Experience (UX)?
A website is like a garden. You have to water and tend a garden if you want it to be productive and enjoyable. A website’s user experience is the same way. It has to be carefully designed and constructed with the user in mind to generate the most fruit for a business. User experience is exactly what it sounds like: a user’s emotions and attitudes about a product, system or service.
“52% of users said that a bad mobile website experience made them less likely to engage with a company before buying.” - Experience Dynamics
As it relates to a website, the user experience covers human-computer interaction. A person’s perceptions of a website’s usability and usefulness, as well as their psychological responses and behaviors that occur before, during and after use, are all included in an evaluation of UX.
UX is subjective, and dependent upon the needs of different groups of users. UX best practices generally suggest that users prefer direct, brief and dynamic content that is displayed with an attractive layout and familiar subject matter. However, these are only a few of the contributors to UX. Suggested photo placement.
UX, not to be confused with usability (how easy the website is to use), is influenced by seven factors, according to UX expert Peter Morville.
Many of these factors get overlooked during the construction of a new website, or when updating an old one. Identify these factors as they apply to your business, and decide which ones should be prioritized the most. Make these factors part of your end objectives. This will allow you to maximize UX during development. If you are unsure about how to develop a website strategy with these factors in mind, get in touch with a webdev team asap.
Was Your Website Developed for Usefulness?
Useful is in the eye of the beholder, which is why it is so important to know who your users are, or who you would like them to be. A user must be able to find what they are looking for if a company is to generate sales and/or a positive brand experience.
What about Usability?
Usability enables users to efficiently get what they need and want from a website.
Can People Find What they Need on Your Website?
How easy is it to navigate your website? Findability refers to the idea that desired products or information need to be easy to find. If a person can’t find a product or service on your website, they will not buy it.
Does Your Website Convey Credibility?
Credibility is the ability of the user to trust in the content or service that you’re providing. Does the content or service provide what it should? Will it last for a reasonable amount of time? Is information accurate and appropriate for its prescribed purpose? Earned credibility is achieved when users encounter helpful information, as few errors as possible, expert advice, and excellent customer service. UX cannot be delivered if the user thinks the company’s credibility is compromised.
Does Your Website Show Desirable Content/Services/Products?
Desirability is best conveyed through branding, image, story, aesthetics and emotion-based design choices. The more desirable content or services are, the more word-of-mouth will work for your company.
Can Everyone Access Your Website?
Providing accessibility means providing an experience that can be accessed by users with a full range of abilities. Websites must be accessible for those who are disabled when possible, such as cases of hearing loss, impaired vision, motion impairment, learning impairment. In the U.S., at least 19% of the population (1 in 5 people) is disabled, so ensuring the accessibility of your website during web development is cost effective and worthwhile. In some industries, website accessibility is a legal requirement.
Does Your Website Convey Value?
The content, products or services on your website must deliver value. Without value, there is little chance for success. A website is one of the best opportunities to present value to potential and returning clients.
UX in Web Development Affects Revenue…and Much More
The importance of implementing UX best practices cannot be overstated. Experience Dynamics, a usability consulting firm, compiled statistics from industry experts (like Adobe, Quick Sprout, and Google) to highlight the importance of UX for business websites.
- If content is not optimized, 79% of users will search for another site to complete the task
- Mobile users are 5x more likely to abandon a task if a site isn’t optimized for mobile
- 94% of smartphone users look for local information on their phone, and 90% take action, like making a purchase or contacting the business
- 63% of consumers use multiple devices to locate businesses online
- 95% of users agree that a ‘good user experience just makes sense’
- 83% of users say a seamless experience across all devices is somewhat to very important
- 55% of mobile search driven conversions happen in one hour or less
- 70% of consumers learn about a company through their blog, rather than ads
- 90% of users reported they stopped using an app because of poor performance
- 86% deleted or uninstalled at least one mobile app because of performance issues
The revenue impact of a 10% improvement on a company’s website user experience score can represent as much as $1 billion.
Drupal Web Development and UX
Drupal is the community garden content management system (CMS). Expert developers contribute to continuous and transparent updates to the core programming, so seasonal bugs never get the chance to negatively impact the yield. A custom Drupal web development company will leverage the platform to create the perfect digital representation of a business and its capabilities.
Drupal’s robust programming, contributed modules and potential for customization make it a perfect choice for great UX. Creating excellent UX requires excellent web development, design and maintenance. Like any other CMS, there is room for user error. For superior UX, choosing an amazing Drupal web development company is a good plan.
Thinkbean has developed excellent websites for healthcare companies, educational companies and more, creating or upgrading websites large and small with the user experience in mind. Thinkbean provides custom Drupal web development and support, using Drupal’s capabilities to achieve optimized UX.
Thinkbean’s advanced Drupal development skills allow businesses to exceed the UX needs and expectations of their clients. Read case studies of the most interesting Drupal 8 projects or talk to a Drupal expert. Provide the best possible user experience with Thinkbean today.