Research + Discovery
The Research and Discovery phase is by far one of the most important aspects of your digital strategy.
It's the first step in the design and development process where we ask targeted questions that help us uncover risks and identify how our solutions can best serve the needs of your business and your customers.
"An hour of planning can save you 10 hours of doing."
- Dale Carnegie
Why We Do It
To create a website that people want to use you have to understand exactly what those users will be doing with your products and services. To truly understand your customers you need to not only understand them, but also their customers, and in order to do that you're going to need some extensive research.
Which is where Thinkbean comes in.
How We Do It
In order to execute a seamless design and development process all of our projects begin with research as our primary tool.
The discovery phase starts with a combination of online research and background reading, followed by a workshop with you and your team to review our findings. This not only provides our team with the opportunity to work closely with each client but more importantly helps us see exactly how you work.
This close relationship so also helps us identify areas of improvement to ensure we provide solutions future development.
It allows us to gain a deeper understanding of the business, which in turn means we can make better design, user experience and engineering decisions.
Understanding your Business
During our discovery phase workshop our digital strategists will bring their initial research findings to discuss with your team along with gain answers to questions such as:
- What are your overall business goals?
- How will success be measured?
- Who are your key players internally and externally?
At this stage we also love to speak directly to your clients or users to better understand what brought them to your company, what their expectations were (and are) and how they are being met.
This also allows us to hear first hand how they have interacted with your brand from start to finish so that we can best uncover patterns and trends to best incorporate into your solution.
The information gathered during the Discovery Phase gives us a valuable head start going into the project both from a knowledge base and deep understanding of your business as well as well formed relationship with your team and a clear path of what we need to do in order to help you achieve your goals .
Which in the long run will not only save you time - but also budget in the creation of a long term goal based solution.
Deliverables during the Discovery Phase vary depending on your needs and the services that will be provided. Here at Thinkbean we offer solutions from Digital Strategy and Branding all the way to full Application Development.
Some of our most common Discovery Phase deliverables include:
- Content Audits
- Technical Audits
- Keyword & SEO Audits
- Audience Definition & Persona Research
- Competitive Analysis
- Usability Testing
After the Discovery Phase the sky is the limit.
In some cases clients have come to us for this alone - leaving with a clear understanding of their business needs, goals and a better understanding of the type of plan of how they need to put in place with their own internal teams.
In the majority of cases however clients move into our Analysis + Planning Phase where one of our expert strategists dives further into the data we've gathered in order to build a digital strategy and blueprint for our design and development teams to put in motion to create your custom solution.
Whether that be a new website design, custom application development or a complete design, development and company branding overhaul. You can rest easy knowing that following the Discovery Phase your solution won’t just get you what you want – it will provide you with the solution you need to achieve your goals.
Ready to Dive into Research + Discovery?
Schedule a meeting with one of our digital strategists.
We promise they won't make you jump off the high-dive until you're ready.