After many weeks and months of meetings, the decision has been made to finally replace your old website with a shiny new one. Out with the old static site from several years ago and in with a new robust, modern web application which will form the hub for your online presence. You have done your due diligence and your platform of choice is Drupal (good choice we say!).
The Purposeful Web
All too often in the our industry strategy is waltzed through or even skipped over in favor of making a beautiful looking site for which content and functionality must now be shoehorned into. It is like building a beautiful two bedroom townhouse and then trying to move in your family of nine…frustrations and chaotic times are ahead as the property is just not achieving what it needs to do, but it will look nice.
At Thinkbean we firmly believe in developing sites and applications that do something rather than just say something. Strategy is more than just the phase that needs to be done in order to start designing and coding; it is the fundamental process of which every subsequent decision for the project build will be made.
Digital properties have to go beyond looking good and instead they need to deliver true objective value to your business and your users.
Our Strategy process is often longer and more detailed than you may be accustomed to but after 20 years of experience in this industry we know time and focus spent in this stage produces real benefits for the project.
At the end of our discovery process we have created a detailed blueprint for what success for the project entails and an agile roadmap for how to achieve that success.
Strategy goes beyond the screen
Ensuring your organization’s goals, your project objectives, and the needs of your user are met require thinking outside of the rectangle screen in front of our eyes. It encompasses items such as user experience, interface design, content strategy, process automation, data modeling, project management, workflow enhancement, and much more. However, all of these wonderful steps taken during a discovery phase should be and need to be objective driven. The purpose is to know where you are, where you need to be, and how you are going to get there.
Contact us to start your journey on creating a purposeful internet presence for your business.
What Does UX Have to Do With Web Development? Everything!
What is User Experience (UX)?
A website is like a garden. You have to water and tend a garden if you want it to be productive and enjoyable. A website’s user experience is the same way. It has to be carefully designed and constructed with the user in mind to generate the most fruit for a business. User experience is exactly what it sounds like: a user’s emotions and attitudes about a product, system or service.