The process could seem like common sense but the art form is in the execution. We methodically walk through a process of understanding the user experience (UX) your site visitors need, experiment with the User Interface (UI) and design visual graphics that create a congruent look and feel.

Personas and Journeys

Understanding your users and their needs will be the foundation for the success of the site. Once we gain that understanding, we can start crafting the experience that converts your site users into customers. We start with categorizing your customers into personas or generalized characteristics that describe your typical customer. We analyze these personas to better understand how they interact with your brand and what their needs and pain points are. This discovery process begins to illustrate a journey your customer travels from first introduction to loyal advocate of your brand.

Understanding the Experience

Every business's customer is different and every business is trying to build an experience online to make their customers happy. Because we understand your customer we can provide them with the right tools in the right places. When they interact with your site, the information they need will be easy to find. The actions they need to take will be easy to execute. And the confidence in your brand will be easy to gain.

Visually Pleasing

The site's Experience (UX) and the Interface (UI) need to be blended in a congruent beautiful visual display. As we all know, beauty is in the eye of the beholder but when beauty is backed by science, experience and purpose, a higher percentage will find it beautiful and the rest will find it useable. Because we understand your brand and your customers, we build visual design elements that reflect the brand's personality while catering to your customer's needs.

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Postman started out as an API development tool, but has developed more into, as they put it, an “API Development Environment”.

An over-simplified description is it allows you to create and save requests to test your API. You can then save your requests as a collection and share or publish them for others to use.

API Platform makes it easy to deliver all properties of an entity, but what about when you want to limit what properties are accessible to either GET or POST/PUT operations?

It’s surprisingly an easy bit of configuration.

What about dynamically limiting access to properties based on something like the user’s role?

This requires creating a service class, but it is still very approachable.

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