After many weeks and months of meetings, the decision has been made to finally replace your old website with a shiny new one. Out with the old static site from several years ago and in with a new robust, modern web application which will form the hub for your online presence. You have done your due diligence and your platform of choice is Drupal (good choice we say!).
The process could seem like common sense but the art form is in the execution. We methodically walk through a process of understanding the user experience (UX) your site visitors need, experiment with the User Interface (UI) and design visual graphics that create a congruent look and feel.
Personas and Journeys
Understanding your users and their needs will be the foundation for the success of the site. Once we gain that understanding, we can start crafting the experience that converts your site users into customers. We start with categorizing your customers into personas or generalized characteristics that describe your typical customer. We analyze these personas to better understand how they interact with your brand and what their needs and pain points are. This discovery process begins to illustrate a journey your customer travels from first introduction to loyal advocate of your brand.
Understanding the Experience
Every business's customer is different and every business is trying to build an experience online to make their customers happy. Because we understand your customer we can provide them with the right tools in the right places. When they interact with your site, the information they need will be easy to find. The actions they need to take will be easy to execute. And the confidence in your brand will be easy to gain.
The site's Experience (UX) and the Interface (UI) need to be blended in a congruent beautiful visual display. As we all know, beauty is in the eye of the beholder but when beauty is backed by science, experience and purpose, a higher percentage will find it beautiful and the rest will find it useable. Because we understand your brand and your customers, we build visual design elements that reflect the brand's personality while catering to your customer's needs.
What Does UX Have to Do With Web Development? Everything!
What is User Experience (UX)?
A website is like a garden. You have to water and tend a garden if you want it to be productive and enjoyable. A website’s user experience is the same way. It has to be carefully designed and constructed with the user in mind to generate the most fruit for a business. User experience is exactly what it sounds like: a user’s emotions and attitudes about a product, system or service.