Traditionally the way commerce is conducted on the web is as a standalone application from other areas of the web presence. It is commonplace to have a Store tab on a website which takes site visitors to a typical listing of products where they can browse and make purchases.
The problem with this traditional approach to e-commerce is the isolation in which it lives. Modern marketing leverages the understanding that information drives sales opportunities. We create custom solutions which connect marketing efforts with sales opportunities.
Instead of your site visitors needing to hunt and peck their way through your content to try and locate products of value you are now able to present them in context.
What this means:
Instead of having a standalone Store tab on your website we create a solution whereby in addition to the traditional commerce model you are able to cross reference products and pages. If you site visitor is reading a blog article on X you can now seamlessly place a listing of dynamically populated and related products as a call to action. Instead of your site visitors needing to hunt and peck their way through your content and try and locate products you offer which may be of value you are now able to present them in context.
In summary, our approach to customized commerce applications allows you to present a unique experience tailored specifically to each individual site user and cross referencing content with products.