The process could seem like common sense but the art form is in the execution. We methodically walk through a process of understanding the user experience (UX) your site visitors need, experiment with the User Interface (UI) and design visual graphics that create a congruent look and feel.

Personas and Journeys

Understanding your users and their needs will be the foundation for the success of the site. Once we gain that understanding, we can start crafting the experience that converts your site users into customers. We start with categorizing your customers into personas or generalized characteristics that describe your typical customer. We analyze these personas to better understand how they interact with your brand and what their needs and pain points are. This discovery process begins to illustrate a journey your customer travels from first introduction to loyal advocate of your brand.

Understanding the Experience

Every business's customer is different and every business is trying to build an experience online to make their customers happy. Because we understand your customer we can provide them with the right tools in the right places. When they interact with your site, the information they need will be easy to find. The actions they need to take will be easy to execute. And the confidence in your brand will be easy to gain.

Visually Pleasing

The site's Experience (UX) and the Interface (UI) need to be blended in a congruent beautiful visual display. As we all know, beauty is in the eye of the beholder but when beauty is backed by science, experience and purpose, a higher percentage will find it beautiful and the rest will find it useable. Because we understand your brand and your customers, we build visual design elements that reflect the brand's personality while catering to your customer's needs.

Let's build something together

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The key to success with any web project – from app design to a new site build to adding interactive functionality – starts with intention. To create a more purposeful web, it’s important to challenge clients who know what they want but not what they need.

With any project – big or small, rescue or new – we start our process with a Discovery.

The Discovery process is simple – it’s an open, straightforward conversation that uncovers two important pieces of information:

No one wants to be the person who invested hundreds of thousands of their company’s dollars into a new website, app or digital asset, and then have it fail to do what it was built to do.

Even fewer people want to be the ones to then tell their management team that the project needs even more investment – sometimes as much as the initial expenditure – to fix the problems; or worse, start over.

In the web industry, we call this a rescue. They are every bit as horrible as they sound, but there’s good news. They can be prevented.

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